Mystery Boxes x Essemgé: A Different Way to Choose Jewellery
By now, you know I don’t do January sales. This is what I do instead: a jewellery mystery box! Why Mystery Boxes exist Choosing jewellery can be surprisingly tiring. Scrolling.Comparing.Second-guessing.Wondering if something will really feel like you. A Mystery Box removes that fatigue. It’s not random.Neither is it clearance.Nor leftover stock. It’s considered curation. What […]
Why I Don’t Do January Sales
January is noisy. Discounts everywhere.Urgency everywhere.A sense that if you don’t act quickly, you’ll miss out or fall behind. I’ve chosen not to be part of that. Not because I’m anti-commerce.Nor because I don’t want to sell.But because January sales don’t align with how I believe jewellery, or people, should be treated. January already asks […]